Introduction to Feeds

A product feed or product data feed is a file made up of a list of products and attributes of those products, organized so that each product can be displayed, advertised or compared in a unique way.

Product feeds are used within a variety of online marketing channels that help shoppers locate the product they wish to purchase and drive the traffic to the retailers’ website, being marketplaces the most relevants.

Google and Facebook hold the largest audiences, so promoting on their merchant platforms can boost your sales in no time, only if the feeds are properly constructed.

Google Marketing Tools for WooCommerce allows you to configure product feeds for several sites and merchants in no time with a guarantee of being properly formatted.